The word “tu” means “you” in many languages, and in Ainu (the language of Japan’s native people), it means “many.” Tu Publishing is dedicated to publishing fantasy, science fiction, mystery, and historical fiction for children and young adults inspired by many cultures from around the world, to reach the “you” in each reader.

Kids who love to read do better in school. One way to encourage that love of reading is to provide stories that readers can identify with. By increasing the number of books that feature multicultural character and settings, we can influence the multicultural world of tomorrow.

Fantasy and science fiction, mystery and historical fiction–these genres draw in readers like no other. Yet it is in these genres that readers of color might feel most like an outsider, given that such a large percentage features white characters (when they feature human characters). It is the goal of Tu Publishing to publish genre books for children and young adults that fills this gap in the market–and more importantly, this gap in serving our readers.

As author Mitali Perkins and many others have pointed out, books can be both a mirror and a window to other worlds for readers. Tu Publishing hopes that by publishing books that feature multicultural characters and settings and books with worlds inspired by all the many non-Western cultures in the world, we might shine a mirror on you and open a window to many.

To be able to achieve that goal, we need to raise enough money to fund the acquisition, production, marketing, and distribution of our first two books, for which we hope–with your help–to begin acquiring in January 2010. With your help, we can make this happen.

What is Kickstarter.com? If you know Cheryl Klein, you might have seen her project to publish a book of her essays on writing there. This project is similar, except that it’s a bit more than Cheryl needed because we also need to pay a modest advance to the authors and publicize and market the books we acquire. It takes a lot of money to get a publishing company started, and we thought that this would be a nice, secure way for anyone interested to get involved, and to get something back for it. Kickstarter runs their payments through Amazon payments, and the project is only funded if the full goal amount is reached by the deadline. If it isn’t reached, no harm, no foul, and no payments go through, with the idea being that it would be worse to have a project be underfunded than not funded at all.

For those who have already donated before we started the Kickstarter project, you are on our list already of people to receive the same incentives here. Thank you for your support.

ETA: We have now resolved the issues with the video. Please enjoy the update!